Welcome to Chanel Supermarket!

Karl Lagerfeld’s show at Paris Fashion Week was inventive, colorful, futuristic and a little insane. After taking us to another planet with his couture collection in January and leaving us to ponder about mixing bejeweled sneakers and ball gowns, this time he transported us back to earth – into a supermarket. It was a strange experience from start to finish.

The very first impression is that it took a while to create set design for this show. There were 500 different products from groceries and coconut milk to cans of paint and toiletries neatly arranged on shelves. At the beginning it kind of looked like a fashion show, but towards the end it turned into a crazy performance with models wondering around, pretending to shop.

Since he never even set foot to a supermarket, we were all wondering what was he trying to tell us… and he said that it was all about pop art and reflection on the idea of fashion as disposable art.  However, he actually tried to show that real couture isn’t a supermarket good because it cannot be reproduced: “It’s a sort of challenge. Because it’s mass production, but it’s impossible to reproduce the textiles, trims, and embroideries”.

Continuing with his obsession with sneakers, Lagerfeld went step further and paired them with a classical Chanel costume. Needless to say, we couldn’t see a single pair of heels at the show. For this collection he also used a lot of vinyl and silver foil and some cutting-edge Chanel fabrics including textured tweeds which look very rich and colorful. He also shocked with pieces full of moth holes, especially with his opening look worn by Cara Delevingne.

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Images: www.vogue.com

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6 comments

  1. Tim Hards Vicente

    It’s an interesting juxtaposition – both the models in the supermarket setting, and the fashions each is wearing. I feel I must declare that I’m not familiar with the world of fashion (I might have said that here before!!) so what I’ve said might be naive or ill-informed! 🙂 But I’ve said it anyway. I really like the looks on display here. I like how the footwear ground the styles.

    • Tim Hards Vicente

      I don’t want to leave incorrectly stated comments strewn around the internet – I had meant to say: They are interesting juxtapositions (plural!) – both the juxtaposition of the models being shown in the supermarket setting within a fashion show, and also the juxtaposition of clothing items/shoes within the looks that each is modelling. There! That’s better.

  2. Maison Bentley Style

    I need to think about this one. The whole supermarket thing? like living in a chanel dream..but the clothes? though some I love, others are just..tacky..it just sings slightly off key to my eyes! xxx

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