Moschino is well known for its kooky designs and conceptual jokes, but Jeremy Scott took it to a brand new level. He was playing with the brandomania trend like many other designers did this season, but his version of it was radical. While the first part of the show was all about McDonald’s and the signature red and yellow packaging, the second one was glam streetwear abundant with gold chains Moschino logo. The third one looked like a weird joke with Sponge Bob printed on everything from coats to dresses, but the final couture part was the icing on the cake. It was an interesting reflection on consumerism and junk food since Scott’s evening gowns were covered with giant prints of food packaging. Models were wrapped in lux fabrics illustrations of bags of chips, popcorn, fruit candies and chocolate boxes. There was also a wedding gown at the end of the show with nutrition info printed on white silk.