This season Katie Hillier and Luella Bartley took over Marc by Marc Jacobs label after they were named creative director and head designer respectively. The British designer duo completely revamped the brand and even renamed it. From now on it will be called MBMJ and the new collaboration generated a lot of hype. Fall/winter collection gave a completely new look to Marc by Marc Jacobs girl who is “tough” and “cool”, to put it in Luella Bartley’s words.
The collection was inspired by many things from ninjas and motocross to Japanese manga cartoons and it is all very original. Illustrations were made by British artist Fergus Purcell and they were printed on jackets, dresses and even jeans. The clothes is sporty and urban, designed for a city girl who wears sneakers and flat shoes all the time, even on a fun night out, paired with cute girly dresses with big bows across the chest.