Zac Posen teamed with David’s Bridal to create a line of affordable wedding and evening dresses which will be sold worldwide. The line Truly Zac Posen will launch on February 6th and it will be available online and in shops. His debut collection features 7 dreamy satin and tulle wedding gowns with corset details and embellishments in white and beige, but also 10 beautiful evening dresses.
Famous for his flamboyant floor-length red carpet gowns much loved by celebrities, Posen said that he waited for the right moment to create his line of affordable wedding dresses. “I had been waiting on the right opportunity to design bridal for a larger audience, and that came along last year. David’s Bridal has an unparalleled knowledge of the bridal market, I feel confident about the great future of this partnership. Speaking of the future, I have very high expectations for Truly Zac Posen. We have already started working on forthcoming seasons”, he told Brides magazine.
One of the dresses from this collection is worn by Coco Rocha on the cover of February-March issue of Brides magazine. He also designed a custom made wedding gown for her back in 2010. “Coco’s wedding dress was my very emotional and unique love note to a dear friend who means the world to me”, he said in his interview for Brides magazine, “Truly Zac Posen is my love note to a bride on her most beautiful day. That was the starting point of my collection. I try to push design boundaries using new draping and fabric manipulation techniques every time I approach a new design”.