Alexander McQueen spring/summer 2014 ad campaign is inspired by cult British film Peeping Tom featuring Kate Moss. This is the first time 40-year-old model stars in brand’s campaign. She also appears in the short video clip filmed in East London.
The campaign is inspired by female warriors and it looks futuristic, avant-garde and very colorful. Moss’s hair is dyed in electric yellow and she is holding a replica doll dressed in miniature McQueen clothes.
Images were captured by Steven Klein who also photographed two other major campaigns for the forthcoming season – the one for Balenciaga with Daria Werbowy and for Alexander Wang shot in ladies toilet featuring Anna Ewers.