Photographed semi-nude, wearing only pieces from his underwear collection, David Beckham decided to be the model for his own campaign. His capsule collection for H&M features long-sleeved T-shirts, pants, trousers and vests. Models are very classic and simple, made from soft cotton mostly in neutral colors such as white and light grey. A few pieces are done in navy and dark green, and he also used stripes.
“The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality”, said the director Nicolas Winding Refn, who also directed Ryan Gossling in the movie Drive. “He is a natural in front of the camera, and was fearless when performing his own stunts”,he added.