Spring/Summer 2014 Trends: Slogans and Logomania

Along with bright colors and vivid prints, printed logos and quirky slogans are going to be very powerful trends this spring. Designers were very imaginative and witty when creating their spring/summer collections, especially with inventing clever captions for clothes and accessories. While Kate Spade was inspired by romantic novels for her cute clutches with slogans like “The Never Ending Love Story”, Moschino used their “Good Girl” and “Bad Girl” headings for handbags.

Famous for cool slogans, Ashish decided to play with major brands like Coca-Cola, Marks&Spencer and Tesco and used their logos for his latest collection. He even made a collection of mock supermarket bags embellished with sequins, but rather than using real names played with words and wrote “S&M” instead of M&S and “Disco” instead of Tesco. Alexander Wang, House of Holland and DKNY used their own label names and printed them on clothes, and Christopher Kane printed words like “Flower” and “Petal” on dresses and sweaters in his lovely collection inspired by anatomy and reproduction of flowers.

Ashish

Ashish

 

Ashish

Ashish

 

Frankie Morello

Frankie Morello

 

Moschino

Moschino

 

Moschino

Moschino

 

Christopher Kane

Christopher Kane

 

House of Holland

House of Holland

 

Alexander Wang

Alexander Wang

 

Sister by Sibling

Sister by Sibling

 

Kate Spade

Kate Spade

 

Fashion East

Fashion East

 

Raf Simons

Raf Simons

 

Lanvin

Lanvin

Images: www.vogue.com, www.elleuk.com

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2 comments

  1. longandluxe

    Have to give major love for Ashish for the crown 😉 What insanely fun and creative collections! You’ve chosen fabulous pieces that capture the essence of each. Is that Lanvin doing gold lamme?? Freakin love it! And the Fashion East Dream Boat . . xxx

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