UK fashion designers completely reinvented the Christmas jumper this year and made a boring old woolly jumper with tacky wintery motifs into a fabulous designer piece. Christmas jumpers are hugely popular in the UK with all high street shops such as Topshop, Primark, Marks & Spencer, Dorothy Perkins, New Look and Miss Selfridge selling them. Far from being an embarrassing present from your granny, it is cool and fashionable.
Christmas jumper was never as popular as this season since it has been given a luxurious makeover. In order to raise the money for Save the Children, 14 British labels including Alexander McQueen, Burberry, Paul Smith, Vivienne Westwood, Anya Hindmarch and House of Holland created unique festive jumpers to be sold at the charity auction which will take place on December 13th in London.
Each of the designers had a different idea of a luxurious makeover of the Christmas jumper. While Anya Hindmarch played with words and wrote “Save the children anagrams to deliver cash then” on her jumper, and Burberry created a cute “Burberry with love” jumper with hearts and landmarks of London, Alexander McQueen jumper is embellished with white crocheted flowers and Christmas decorations. The collection will be displayed at Westfield London from November 28th.