Versace and H&M Fashion 2011 Brand Launch


Fashion  in  News    November  ModXchange   2011  Los Angeles’ Fashion Database

V  e  r  s  a  c  e    a n d   H & M   F a s h i o n   2 0 1 1   L a u n c h | ModXchange News M X N S  0033


“Fashion in News –  Versace and H&M Fashion 2011 Brand Launch 

The Players:  Versace, H&M, Donatella Versace, H&M Fashion, Designs, London

 by ModXchange Fashion 


5  November 2011

LONDON, United Kingdom, NEW YORK, New York  – |  Who’s in the house? House of V e r s a c e announced this summer among  f  a  s  h  i  o  n  détentes and Industry surprise, it was teaming with Swedish fashion co. H&M to create a fresh, high-end stamp maintaining the V’s signature style while ramping up fashion with a higher-end street wear and fashion swagger

Why the surprise? Maybe because icon heir of beauty Donatella  V  e  r  s  a  c  e said previously there was little combinative possibility V label would blend with its pinnacle of lux with another haus.

“I respect everyone who does it.  But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section,” she has expressed to the New York Times.

“I think to put the Versace line in H&M would confuse the brand.”

However, the aforementioned possibility of fashion circle of confusion with another designer with blend, has phased into a new “signature” of iconic trailblazing… and Donatella has searched the coiffeurs of the Versace haus’ multitude of looks to inspire from brother Gianni’s fantastic vision a generation past.

Sometimes, “no” really does mean, “yes.”

Creative advisor for H&M Margareta van den Bosch, orchestrator of H&M’s muse with collective fashion marquees, toggles, “Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant – everything Versace stands for.

“Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season.”

If van den Bosch’s previous successes with Jimmy Choo, Comme des Garcons, the legendary Karl Lagerfeld and Stella McCartney are any indication of future label collaborative dominance, Versace is positioned for iconic brand  “wow: factor…

The bets are easily sublimated: one look at designer Alber Elbaz’s Lanvin for H&M selling out in record time, followed up with exponential sales on eBay, kid you not, and there’s little guess Versace will prefer a similar fashion-accessory-sale coup.

Prints are said to be merging into the collaborative line for women (with Palm Tree motiff), and the men will have ops to wear more glam with accessories.  Think ‘bling.’

If the additions of performer Prince to an upcoming  fashion show, and soccer star David Beckham’s menswear line are subtle indicators… something fashionably momentous is ab ovo

Versace’s plan: a H&M launch for its womenswear, menswear and homeware line.  All slated to debut for sale Thursday, November 17 and more…

For the Versace heir, this new collection has theme in mind.  “Versace,” Donatella says, “stands for sensuality, colour, fun, energy.”

Donatella has a plan for a pre-spring collection.  Stardate: January 19 2012 for fashion addicts to partake across the world web waves.


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